On a recent trip to India, life hit hard. My father-in-law was admitted to the ICU, and suddenly, I wasn’t the expert or advisor. I was just a worried family member, caught in a whirlwind of anxiety, stress, and helplessness.
In that moment, I wasn’t looking for complicated explanations or polished expertise. I just needed clarity, compassion, and hope.
Becoming a Customer in Crisis
- What’s happening?
- What’s the problem?
- How can we fix it now?
But the doctors didn’t rush to offer quick fixes or appease my demand for immediate solutions. Instead, they focused on something more important: stabilizing the patient, understanding the situation, and approaching the problem thoughtfully. They didn’t bend to my urgency; they followed their process.
A Masterclass in Thoughtful Action
- They listened deeply: They gave space for my emotions while collecting vital details about my father-in-law’s symptoms and history.
- They looked at the full picture: Before making any decisions, they examined his entire medical file, piecing together his story with care.
- They validated findings: Two doctors independently verified their tests and recommendations, ensuring they weren’t working off assumptions.
- They communicated clearly: When they spoke to me, they simplified complex medical terms into language I could understand. It wasn’t about dazzling me with their expertise—it was about making me feel informed and empowered.
And yet, they were honest about the complexity. Their approach was one of elimination—ruling out possibilities, observing the root causes, and working through uncertainty with patience.
Making Decisions Amid Uncertainty
- I didn’t have medical expertise.
- I was navigating brand-new information.
- I was dealing with high stakes and emotional overload.
But it didn’t stop there. I had to consult and inform five siblings, each processing this crisis differently—grief, denial, shock, fear. Every conversation required navigating their big emotions while keeping the decisions moving forward.
The Mirror of My Clients’ Experiences
- High-stakes problems they’re not experts in.
- Limited information and uncertainty.
- The responsibility to make tough decisions and communicate upward to their stakeholders.
And in that moment, I understood the sheer weight of what they carry. Expertise alone isn’t enough. What matters most is how we make people feel supported, informed, and capable—even in the hardest moments.
It’s Not About Me, It’s About Them
As professionals, we often feel the need to demonstrate our expertise. But this experience reminded me: it’s not about proving how much I know—it’s about making it easier for the other person to know enough to act confidently.
This means:
- Simplifying Complexity: People don’t need jargon. They need clarity.
- Putting People First: Beyond solutions, we need to address emotions and create space for understanding.
- Supporting the Bigger Picture: Clients, like me in that ICU, rarely act alone. They report upward, manage teams, and navigate layers of accountability. How can we make that easier for them?
Shared Humanity: The Biggest Lesson
As I look back on this experience, one thing stands out: we don’t work in isolation. The doctors weren’t just treating my father-in-law—they were guiding me, supporting my family, and helping us navigate the unthinkable.
Similarly, in our work, we’re not just solving problems. We’re enabling others to find clarity, confidence, and connection in the midst of complexity.
A Simple Truth
This journey taught me a deeply human truth: It’s not about the brilliance of our solutions—it’s about how well we help others find theirs.
As professionals, as people, we must ask:
- Are we truly helping others navigate complexity, or are we adding to it?
- Are we putting their needs first, or are we centering our own expertise?
- Are we speaking their language, or are we asking them to learn ours?
People First, Always
My father-in-law’s ICU stay reminded me that we don’t just work with systems or strategies—we work with people, in their most vulnerable moments. And the best thing we can do is meet them where they are, with simplicity, empathy, and unwavering support.
Because at the end of the day, it’s not about us. It’s about them.
#PeopleFirst #SimpleCommunication #SharedHumanity