January 8, 2023
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Believes in the power of human-centered design to uncover problems and create innovative solutions.
Strategic Design is a human-centered approach to product, service & experience design. We are a multidisciplinary design consultancy that studies human behavior & business model to create revolutionary products, services & experiences. In an ever-changing and complex world, it’s more important than ever for companies to design with purpose & that’s where we come in.
To create a product that brings value to users and attracts customers, we use a structured, solution-based method that has been tried, tested and refined over the years. We’ve helped companies across a wide range of industries develop innovative products that solve real problems for their customers.
We offer a wide range of services to help businesses achieve their goals, including:
Understand your place in the market, identify opportunities and develop strategies to stay ahead of the competition.
Truly understand your target audience—their needs, wants, and pain points—so you can create a solution that resonates with them.
Generate hundreds of ideas and narrow them down to the best ones through structured brainstorming sessions and voting.
Create high-level visual representations of how users will interact with your product so you can see how all the pieces fit together.
Utilize beautiful, user-friendly designs that turn heads and keep users coming back for more.
Bring your product to life with interactive prototypes that allow you to test your solution before a single line of code is written.
Creation of the project schedule and development of team roles to help keep the project on track and running smoothly.
The right technology stack is critical for the success of any project. We’ll help you choose the right tools and technologies for your project.
A product roadmap is a high-level overview of the development process that outlines the features and timeline for a product launch.
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The Strategic Design process begins with understanding your current situation. This means taking a good hard look at your business or organisation and asking some tough questions. What is the purpose of our business? Who are our customers? What problem are we solving for our customers? If our company did not exist, what would the world be missing?
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Strategic Design can help you find areas of focus and leverage for your organization. Once you have a good understanding of your current situation, you can start to identify areas where you want to make changes or improvements. This is often done by conducting customer research or market analysis
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Strategic Design allows teams from all parts of the organisation to come together and generate new ideas. This is done through a process of co-creation, where stakeholders work together to identify problems and brainstorm solutions.
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Through the process of co-creation, Strategic Design also introduces collaborative design practices into organizations. This means that different departments and disciplines work together more closely in order to create successful solutions.
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One of the key tools of strategic design is a visual representation. This can take many different forms, from mind maps and infographics to user journeys and service blueprints. Visual representations help us to see the big picture and understand how all the different parts of a system fit together.
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The ever-changing nature of the world means that organisations must be adaptable and resilient in order to survive. Strategic Design helps us to develop these practices by encouraging us to think about different scenarios and ways of responding to them.
Strategic Design believes in the power of human-centered design to uncover problems and create innovative solutions. We aim to help our clients become more agile, innovative and customer-centric to stay competitive in the ever-changing global landscape.
Deeply understanding the problem first, then exploring solutions
Keeping the customer at the heart of the solution, during product development
Increasing business efficiency, adaptability & profitability principally
Fostering a culture of innovation, creativity and respect to deliver long lasting change
We help design end-to-end service experiences that delight customers, leave a positive lasting impression and strengthen a brand’s point of difference
With a 12-week agile project plan, we helped create employment for 40 people with disability and delivered a remarkable customer experience.
We helped define the value proposition for each impacted stakeholder, gain clarity on customer & end user needs, costs & risk, and design for insightful decisions.
Increased productivity by 500% for 3 business lines through agile transformation within the IT department and used a scaled approach for increasing business operational efficiency.
Serving clients of multiple industries and helping them achieve measurable outcomes have helped us gain trust in the market.
We take a holistic view of the problem to be solved and think about it on basis of both human needs & business objectives.
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Turn Complex Problems Into Strategic Opportunities