Product Design and Ideation Service

About

Strategic Transformation Advisory

We help clients realise product inspirations, from concept to prototype to aspirational sale.

Client

Our client is an Australia based company with a global presence that offers commissioning services for large Capital infrastructure projects in the Oil and Gas and Mining industry.

The Challenge

With the trend of declining oil prices over the years and increasing operational costs for large Oil and Gas companies, greater focus is applied to cost efficiency and process optimisation, especially digitisation.

This has a knock on impact on service providers who are being squeezed on margin in a highly competitive industry.

Historically, the client has applied a recruitment agency business model, but with margins being squeezed, they are exploring how to evolve this to a advisory consultancy model

The Solutions

Every Resource Infrastructure project has a fragmented set of systems and spreadsheets that don’t talk to each other, along with siloed operation, leading to lack of transparency, visibility and single source of truth.

These trends have contributed to the industry experiencing 30% delay in time and cost for large projects that cost approx. $10bn and span across 10 years.

Our Client’s vision was to adopt a Commissioning First mindset, engage earlier in the journey, using their technology platform to provide a single source of truth, which can proactively identify upcoming risks and delays and the expert team can simulate a number of scenarios in order to recommend a course of action to save time, cost and ensure the owner operator starts the plant on time and generating their return on investment

Benefits

Clarity of where to start

The executive team had been discussing this for 3 years and have loads of dis-joint ideas, they were struggling to understand where to start designing and building the product

Clarity of vision and value proposition

By adopting a HCD lens, we could define the value proposition for each impacted stakeholder on the value chain

Clarity of customer and end user needs

We gained clarity on who would buy the tool vs who would use the tool and incorporated both their needs in the design of the product

Clarity of how the user will interact with the product

to achieve the outcome

Clarity of design

by creating high fidelity clickable prototype with relevant data, the users could walk through a real life scenario and make insightful decisions

Clarity for Development team

changing a paper deign might cost $1 in design phase, $10 in build phase but $100 in production; its cheaper to validate and iterate earlier on

Clarity on cost and risk

By producing high fidelity clickable wireframes and user stories and undertaking feasibility, viability and desirable testing, we de-risked our business and technology risk and set up the development team for success